Analisis Strategi Komunikasi Krisis Klinik Kesehatan Gigi di Masa Pandemi COVID-19

The dental health clinic is one of the institutions experiencing a crisis during COVID-19 Pandemic. People who are worried about contracting refrain from visiting various service institutions, including Dental Health Clinic, which considered source transmission because it related to mouth and teeth. This has an impact on decreasing number patients affecting existence business. study aims analyze communication strategy Clinic in Banjarmasin method used this research case as part descriptive qualitative research. Data collection techniques in-depth interviews, observation document analysis. results showed that although was object study, did not have special Public Relations, had carried out role function Relations communication. implemented planned systematic manner 3 phases: Pre-crisis, Post-crisis. Management Accommodative Strategy with Rectification tactic use direct demonstrates through spokesperson optimization social media convey information education public. provides academic practical contributions Crisis Communication Strategies world enriches scientific treasures Indonesia.